Talking to people about their travel plans may seem simple, but communicating in a professional situation often uses different skills than it does when you’re just having a conversation with a friend. In order to communicate effectively, you need to master the balance of speaking with a purpose and truly listening to what your clients are saying. In part one of this series, we provided you with a few communication tips that you can utilize as a travel agent. As we continue with this series, we will give you a few more pointers on communicating effectively.

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Give Your Full Attention

You would be surprised how much of a difference it can make in your success when you eliminate distractions and actively listen to what your clients are saying. Because the travel agent business runs on commission, it’s easy to get caught up in the money side of things and forget about what you’re actually trying to accomplish — making your clients’ dream vacations a reality.

When you’re speaking with your clients, try to eliminate as many distractions as possible and give the person in front of you your full attention. If you are typing on your keyboard, looking at your phone, or browsing the internet while your client is speaking, there is a good chance that you will miss something important, and your client will most likely walk away feeling as if they weren’t a priority.

Don’t Be Afraid to Give Personal Information

We’re not suggesting that you should give your clients your personal phone number and email, but it is important to make each experience with your clients a little more personal. Most people will walk into your office ready to plan their vacation. They don’t want to be met with a salesperson trying to sell them on every upgrade they can get. Don’t be afraid to share personal information about your own experiences to help them understand the “why” behind the upgrades or packages that you are offering. For example, if your client is planning a trip to one of your favorite vacation spots, don’t be afraid to tell them all about your own trip. Tell them about your favorite places to eat, or the gorgeous hotel where you can walk right out the back door onto the beach. Sharing these personal experiences will make you seem more relatable and less like a salesperson, meaning your clients will be more likely to take your advice.

Practice Makes Perfect

The old saying applies to so many different aspects of your life, including the way you communicate with your customers. Communicating with customers is so much different than talking with your friends and family, and you may not be used to it. The best way to improve at communicating is to practice. Practice selling trips to friends or family members who have time to listen, or practice your elevator pitch in the mirror. In addition to practicing the way you speak, it’s equally as important to practice the way you listen. Recruit a friend who can help you practice listening, and try to be aware of your body language, nonverbal queues, and how you communicate overall.

Ask for Feedback

Whether it’s from the people you’re practicing with or your clients, feedback is a great tool that can help you improve your communication skills. When you’re first starting out in your career, have your friends and family give you pointers on where you can improve your listening and speaking skills. As you start to grow your book and work with more clients, give them the option to give you feedback on your communication skills, as well as your business as a whole. Once you receive the feedback, it’s important to look at the ways in which you can improve, instead of a personal attack on your character.

Join Pro Travel Network!

Being a travel agent is an extremely rewarding career, and Pro Travel Network can help you get there. We offer four different travel agent programs that will give you all of the tools and skills you need to excel in the travel industry. Explore our website to learn more about our travel agent programs, and start your journey with Pro Travel Network today!

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