There is a distinct difference between simply communicating with your clients and communicating with them effectively. When you communicate effectively, your clients are more likely to take your advice and book their dream trips. Sales are still possible with simple communication, but it may not benefit your relationship with the client quite as much. In parts one and two of this series, we discussed a few tricks that you can use to help communicate effectively. As we continue with our final part of the series, we will give you a few more tips that will help you make sales and strengthen your relationship with your clients.
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Avoid Relying on Visual Aids
When you’re trying to sell a vacation or appeal to more clients, it’s easy to let the pictures do the talking — after all, you want your clients to be drawn to the places they might potentially visit. However, it’s important to also connect with your clients without using visuals. Part of being a travel agent involves connecting with your clients and forming a relationship. When you form a relationship, those clients are more likely to come back again and again. With that in mind, if you only use images to sell the vacation, your clients won’t feel as connected to you as they do to their trip. Therefore, they won’t feel bad if they go to another travel agent in the future.
Engage Your Clients in the Process
As a travel agent, it would be easy for you to take over and book everything at once, but then you run the risk of your clients being unhappy or feeling less involved with their vacation. If you want to make an impression with your clients and help them feel secure in their decision to work with you, then it’s best to make sure that they are engaged in the process. Give them chances to make decisions along the way, such as which hotel they want to stay at or what package they would like for a certain resort. Giving them choices helps them feel more involved in the planning process, and they will feel more comfortable once the trip is completely booked.
Showing respect for your clients should be a given, but you would be surprised at how often respect is neglected. Respect for your clients can mean a multitude of different things, depending on the situation. For example, if you have clients that want to stay within a certain budget, then it’s important to honor their wishes and not try to sell them upgrades that will take them out of their budget every chance you get. Respecting your clients’ time is equally as important. Show them respect by giving them your full attention and clearly listening to their wants and needs for their trips.
Be a Good Listener
While most of your job may involve explanations of different trip packages and discounts, you also have to keep in mind that effective communication is a two-way street. In addition to communicating clearly, you will also need to listen from time to time. If your clients have never used a travel agent before, then there is a good chance that they will have a lot of questions about the process. Listen to their questions as well as what they want to get out of their desired trip. Really listening to what they are saying will make it easier for you to create a trip that they will love, and it will also increase the chances that your clients will come back to you in the future.
Start Your Business at Pro Travel Network
Are you ready to start your own home-based business as a travel agent? At Pro Travel Network, we offer four different travel agent programs that will help you succeed in the travel industry. Whether you’re only interested in a part-time business or a full-time career, we are here to help. Explore our travel agent programs to find the one that is right for you, and contact Pro Travel Network today to get started!