Starting a new business, no matter the industry, can often be difficult and stressful. You have such high hopes for what you want to accomplish, but it may take time before you can really get started. At Pro Travel Network, our hope is to take some of that stress off of your plate. We offer four different training programs that are designed to give you the tools you need to start your own home-based business as an independent travel agent. Once you’ve completed your training, you have the freedom to grow your business and start taking on clients as you see fit. Check out Pro Travel Network to learn more about our independent travel agent programs, and continue reading below for a few tips on how you can grow your business through social media.

Do Your Research

There’s a good chance that everyone you know uses social media, whether they are using it to share funny videos or blog about their experiences. As a travel agent, you can use social media to spread the word about your business and appeal to more clients. That being said, before you start posting on random social networks, it’s important to do your research and investigate which platforms will work best for your business.

Develop a Content Strategy

Once you’ve completed your research, you may feel ready to start posting on various websites and mobile apps. Before you start typing away with your thumbs and posting gorgeous pictures of vacation destinations, it’s best to create a content strategy. A content strategy will help you determine what you want to post and on what days. For example, you may choose to do a #SandyBeachesSaturday where you post pictures of sandy destinations your clients might like to visit.

Join a Photo-Sharing Social Media Platform

When you think of traveling, you think about beautiful destinations, so it only makes sense that you start posting on a photo-sharing social media platform. While certain platforms give you the option of sharing photos, they are generally more word-based, and your photos may not have as much weight. However, when you utilize a photo-sharing platform, all of the gorgeous new places your clients can go will be front and center!

Focus on Telling a Story

It’s easy to get on social media and start bragging about all of the benefits of using a travel agent. Unfortunately, potential clients may see your posts and scroll right past them. Sometimes the most effective advertisements are the ones that don’t actually look like advertisements. Try to focus on telling a story with your posts. Use videos and real-life examples from past clients to draw in new customers and get them hooked on the vacation they could potentially experience for themselves.

Monitor the Results

The whole point of using social media is to generate leads for your business. That being said, it’s difficult to measure success if you aren’t monitoring the results. Most social media platforms will give you the option to see how many people your post is reaching or how many people are liking your posts. From there, you can get a sense of which platforms are more effective than others. This will allow you to rework your initial content strategy to better reflect the results.

Get the Training You Need at Pro Travel Network

Are you interested in starting your own business as an independent travel agent? At Pro Travel Network, we offer four programs that will give you the training and tools you need to succeed in the travel industry. Explore our website to learn more about what we offer, and contact Pro Travel Network to start your journey today!

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